By Grant King, Digital Marketing Director, IHC Dubai Some online marketers have referred to this month as “Google-mageddon” for many website owners. This may be a slight over-reaction, but it is certainly one of the single largest changes Google has made in recent...
IHC’s Grant King on what recent Facebook changes mean for your business
[vc_row][vc_column][vc_column_text]Have you noticed your company Facebook page or posts have not received many new “likes” over the past few months? There is a good reason for this. Facebook announced they are limiting brands' visibility when posting on the social...
Boost your business in 2015 – even if on a budget
A new year is upon us and, where the vast majority of the human race is hopefully thinking of how to shed a few pounds, be a better person, or putting some vice to bed, it’s difficult for business owners like myself to think about goals that will improve our...
Blog: What should you be demanding from a modern PR agency?
[vc_row][vc_column][vc_column_text] Do you really know what public relations is? I propose that, even if you think you have a good idea, you might be surprised just how much the profession has changed over recent years. Having worked in the PR and communications...
Instagram continues global advertising rollout
by Ian Hainey, MD of integrated communications agency - IHC It’s the pictorial oasis of calm, far from the barrage of banter of Twitter and Facebook, where often-commercialised information is forced upon you, but alas the time has come for Instagrammers to begin...
INSTAGRAM YOUR BRAND
A frivolous app for pictures it is not, as the team at IHC has been increasingly delivering success for clients in terms of leads, engagement and quick follower growth through the colourful world of Instagram. An open forum for picture sharing, rather than the...
Baby fashion retailer huckleberryhustler.com launched in the Middle East
An uber-cute moment from our new client. Top Australian children designer brand Minti has arrived in the ME and is being sold exclusively at new kids clothing online boutique www.huckleberryhustler.com Minti is known for conveying a quirky twist to the usual t-shirts,...
SNAP BUDGETS FOR PHOTOGRAPHY CAN BE A FALSE ECONOMY
(by Ian Hainey, Managing Director, IHC) The relationship between the public relations profession and photography has always been somewhat difficult and often factious, and things need to change for the good of everyone concerned. PR agencies are paid to elevate the...
Sailing with style – IHC floats Bespoke tailors yacht party to key media
IHC recently hosted some of the UAE's top fashion and lifestyle media as new agency client and leading Dubai tailors Bespoke launched the latest Ermenegildo Zegna collection of men’s fabrics and suits at an exclusive event held at the Park Hyatt Dubai. Sixty select...
IHC wins with Beach Polo PR
IHC was named the official PR partner for the recent Julius Baer Beach Polo Cup Dubai 2014 presented by Cadillac. In its efforts to promote the event, IHC secured over Dh50 million worth of PR coverage in the month leading up to the event, during and in post event...