by IanHainey | Jul 24, 2026 | News
A prospective client asks an AI assistant which logistics partner is trusted in the GCC, or which technology provider understands a complex compliance issue. The response may shape a shortlist before anyone visits a website. That is why a GEO versus SEO strategy is...
by IanHainey | Jul 16, 2026 | Uncategorized
A strong business announcement can still fail to secure meaningful coverage if it arrives as a generic press release with no clear consequence for the market. For leaders asking how to improve media coverage, the answer is rarely to send more announcements. It is to...
by IanHainey | Jul 16, 2026 | Uncategorized
A poor interview can undo months of brand-building in minutes. For leadership teams, spokespeople and subject experts, the real question is not simply how much does media training cost, but what poor preparation could cost your reputation, message control and market...
by IanHainey | Jul 16, 2026 | Uncategorized
A senior spokesperson has thirty seconds to answer a difficult question on camera. A department head needs to brief staff on a sensitive change. A commercial team is pitching to a room that already knows the competition. In each case, the issue is not whether they can...
by IanHainey | Mar 9, 2026 | News
by IHC’s CEO, Ian Hainey, exclusively for Entrepreneur ME Five crisis communication principles every business leader should know Crises rarely arrive with warning. A geopolitical escalation, operational incident, cyberattack, or reputational issue can place...
