Why is PR important?

"We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget that big breweries set aside for marketing and advertising. By pushing the...
Why is PR important?

Why is PR important?

"We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget that big breweries set aside for marketing and advertising. By pushing the...

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Grant Thornton appoints IHC as UAE PR and Marketing agency

Grant Thornton appoints IHC as UAE PR and Marketing agency

Grant Thornton UAE, one of the UAE’s leading assurance and advisory firms, has awarded its regional communications remit to Integrated Holistic Communications (IHC) following a multi-agency pitch. With a global network of 58,000 people in member firms in over 130...

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Marketing Business Development Executive Wanted

Marketing Business Development Executive Wanted

IHC has an exciting marketing sales position, with potentially lucrative rewards and an immediate start: Based out of the Dubai officeRequire candidates with English as a first languageLargely commission-basedPackage and hours negotiable Do you have experience winning...

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Time to reopen and reconnect with customers, but read the room

Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

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How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.

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Is your crisis communications plan in place and up to date?

Is your crisis communications plan in place and up to date?

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When...

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Why video marketing is now a necessity, not a luxury

Why video marketing is now a necessity, not a luxury

Ian Hainey at Dubai-based marketing agency, ih-c.com, explains how video marketing is no longer an option – it is a necessity for brands, organisations and entrepreneurs: You simply can’t afford to ignore video as a critical component of your communications strategy....

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iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips...

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