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Be proud of your people and showcase your talent using video. They are most organisations’ biggest asset after all…

Be proud of your people and showcase your talent using video. They are most organisations’ biggest asset after all…

Grant Thornton appoints IHC as UAE PR and Marketing agency

Grant Thornton appoints IHC as UAE PR and Marketing agency

Grant Thornton UAE, one of the UAE’s leading assurance and advisory firms, has awarded its regional communications remit to Integrated Holistic Communications (IHC) following a multi-agency pitch. With a global network of 58,000 people in member firms in over 130...

Marketing Business Development Executive Wanted

Marketing Business Development Executive Wanted

IHC has an exciting marketing sales position, with potentially lucrative rewards and an immediate start: Based out of the Dubai officeRequire candidates with English as a first languageLargely commission-basedPackage and hours negotiable Do you have experience winning...

Time to reopen and reconnect with customers, but read the room

Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

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