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Time to reopen and reconnect with customers, but read the room

Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.

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