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Be proud of your people and showcase your talent using video. They are most organisations’ biggest asset after all…

Be proud of your people and showcase your talent using video. They are most organisations’ biggest asset after all…

March 4, 2021

Time to reopen and reconnect with customers, but read the room

Time to reopen and reconnect with customers, but read the room

May 5, 2020

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus. Reset, restart, reach out - but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.Read More

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

April 28, 2020

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.Read More

Use remote working headspace as an opportunity to update your online assets

Use remote working headspace as an opportunity to update your online assets

March 24, 2020

As stock markets plummet, businesses are suffering, and our marketing agency has been heavily involved in helping organisations communicate internally and externally through the issues they are facing. While we deal with clients in sectors, such as online retail Read More

Is your crisis communications plan in place and up to date?

Is your crisis communications plan in place and up to date?

March 18, 2020

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. ...Read More

Why video marketing is now a necessity, not a luxury

Why video marketing is now a necessity, not a luxury

March 2, 2020

Ian Hainey at Dubai-based marketing agency, ih-c.com, explains how video marketing is no longer an option – it is a necessity for brands, organisations and entrepreneurs: You simply can’t afford to ignore video as a critical component of your communications ...Read More

October 28, 2019

iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your ...Read More

A year until EXPO 2020 Dubai – is your marketing plan in place?

A year until EXPO 2020 Dubai – is your marketing plan in place?

October 20, 2019

October 20, 2019 marks exactly a year until EXPO 2020 Dubai. Maximise your brand’s impact ‘connecting minds and creating the future’ at Expo 2020 Dubai by planning your communications strategy now. It is nearly 2020 and with the months quickly counting down ...Read More

With high LinkedIn engagement and real sales leads waiting there, don’t let social media fatigue make you lazy on LinkedIn! Here are some simple tips to up your LinkedIn game

October 9, 2019

(Blog by Ian Hainey, CEO of marketing agency, iHC, with parts extracted from his Amazon bestseller, Promoting Your Business) Social media fatigue. Our brains are getting overworked thanks to all the various platforms vying for the hourly input from our ...Read More

Where should PR feature in your marketing mix and how can you make it more disruptive and impactful? Ask global powerhouse brand, Brewdog’s founder…

September 12, 2019

"We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget big competitors set aside for marketing and advertising. By pushing the boundaries of what our business could be ...Read More

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