Sailing with style – IHC floats Bespoke tailors yacht party to key media

by | May 22, 2014

IHC recently hosted some of the UAE’s top fashion and lifestyle media as new agency client and leading Dubai tailors Bespoke launched the latest Ermenegildo Zegna collection of men’s fabrics and suits at an exclusive event held at the Park Hyatt Dubai.

Sixty select guests were invited to the Italian-themed event to enjoy a four-course meal, Bespoke tailoring demonstrations and to be among the first in the country to see the new line of Zegna fabrics, available exclusively from Bespoke in DIFC.

Sixteen different styles were showcased on the night, each highlighting the latest trends and designs in men’s fashion.

Following the dinner and showcase of the new collection, guests were invited abroad a 78ft super yacht to indulge in the finest cigars and single malts.

“The response from media has been overwhelmingly positive,” said IHC Director of PR Michael Campbell. “It was a unique and memorable way to introduce key media to our new clients who, while well-established and respected among their customers and the fashion industry, didn’t previously have a media profile.”

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