Media Training & Public Speaking

Media Training in Dubai, Abu Dhabi and across the GCC (we can also travel) ensures you maximise performance in priceless interviews and enhance your company’s reputation; providing you with the confidence to make more of the ‘good’ news and ensure potentially difficult situations are minimised.

IHC’s media training course is like no other as you are briefed and then thoroughly questioned by top-level professionals focused upon your exact personal improvement thorughout. We tailor the course to your company and current business activities in order to maximise your engagement, optimise practicality of and learning and take-away and you will see for yourself, the always-impressive improvements for yourself between clips recorded at the beginning and the end of the course. You will also receive a report and summary guide, which you can revert to prior to subsequent media opportunities.

Positive pubic relations is proven to be over three times more valuable than advertising. Delivering a great interview is not just about answering the questions a journalist asks, it’s about engaging with the audience and providing key sound bites and messages that benefit you and your company, while offering the interesting ‘nuggets’ of information the journalist will want to use.

Media training is also about getting a person to think about what makes a good news story; while talking about a business is usually good news for the company, making it interesting for the reader, listener or viewer is paramount. Journalists need to be given something to work with, in order for him or her to be able to relay the news in an interesting way to their audience and ensure they come back to you – over your competitors – time after time.

Understanding the media landscape – which media are out there, and who should you be talking to; cultivating good relationships, and getting them to call you, rather than you chasing them.

Being prepared – a journalist will put together a list of questions they are going to ask, don’t you think it would be wise to prepare too?

Preparation for an interview is important for getting your point across, while teaching you how to better answer those ‘tricky’ questions.

Example agenda


Media training – introducing the journalists; explaining the goals of the day; answering initial questions; demonstrate the nightmare.

interview (video clip); open up ‘what went wrong’ then explain the points on the board with input and questions. How it should be done; Top 20 tips listed; questions and answers.


How to maximise your interview – example press release handed out: Audience gets 5mins to write down the top 3 key messages they would want to get over; then they are told the top 3 things the journalist could be looking for; discuss any differences.


Coffee break and everyone encouraged to have a quick read of the press release.


Each person is given a 3-minute interview on the release (cold) which is recorded on camera (this time will vary depending on numbers). Break for lunch once interviews are finished (during this time individual performances are analysed by the experts).


Return from lunch. Each interview is replayed to the room with running commentary over areas for improvement and also things done well – the playback is stopped then the interviewee is ask if he/ she has any questions at this stage; questions answered; then onto the next one; there will be an open discussion and the top tips run through again (this time will vary depending on attendee numbers).

Each person is then given a 3-minute interview on the release (cold) which is recorded on camera. Coffee break while recordings are analysed.


Reconvene and recordings played back with commentary and improvements highlighted; Q&A session.

5-6pm Session close (exact time depending upon numbers).

Note: each course takes some preparations and is completely tailor-made, to ensure maximum relevance to your current company situation.

Unless the venue is provided by the client (recommended), then venue hire, inclusive of lunch and coffee breaks can be organised by iHC – cost and venue TBC

Next steps

  1. Agree attendee numbers, time, location
  2. The initial deposit of 50% will be paid to secure the event and begin the considerable preparations
  3. IHC will briefly interview the organiser and, ideally, the participants in order to prepare the course mock-release; align overall and personal objective; address concerns and prepare the bespoke strategy
  4. After the course individual reports and video clip with recommendations, such as practice tips will be provided
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