Employer Branding
Every employer has a story
…let us make yours a masterpiece
With nearly two decades of employer branding and marketing experience we’re dedicated to bringing together exceptional people and impressive companies.
We will help you understand what makes your organisation a better place to work and ensure it is seen by the people you need. Embracing your brand, creativity and technology to help tell your unique employer story and ensure it reads like a masterpiece.
Our network of experienced professionals will support you in defining your employer proposition and developing your employer identity. Delivering careers websites and creating effective recruitment marketing. We have a full content team on hand to ensure your organisation shines like a beacon in your career marketplace.
Why should someone choose to work for you? The answer is: the elements that drive your employer value proposition (EVP) and define what makes you an impressive employer.
We identify these elements and help you to identify an attractive and credible employer proposition. This is done through:
- Solid research, including talking to people across your organisation to gain real insights
- Understanding the pros and cons of working for you and identifying your strongest areas
- Finding the stories to back up the claims
- Passing the results to our creative team so they can shape a meaningful employer brand, backed up with powerful marketing messages
The results are designed to help you bring in great people and keep the people you already have. We will quickly define your proposition, shape your brand in the eyes of potential employees and ensure it is seen by them. Our employer branding and marketing professionals will raise your bar, and your competitors’ eyebrows, as an employer of choice.
It begins with research and data, gathering insights and learning about your organisation. We then turn that knowledge into creating award-winning employer branding, careers websites and recruitment marketing that brings people and success together.
- Employer branding & communications – helping organisations build and maintain their reputation.
- Bringing together exceptional people and impressive companies.
- Careers websites – your chance to make a powerful first impression
- Recruitment marketing – the correct message in the best place at the right time.
How it’s done…
Research and insight
We discover what is demonstrably good, and ideally different, about working for your organisation. Our robust, quick and agile, research process ensures we uncover the truth. We will find the best aspects, then ground them in facts, to maximise your market exposure and also be recognised by current staff and new starters alike.
EVP development
We will give you a rounded picture of your Employee Value Proposition (EVP) using both data and the most representative direct quotes so that you get a true sense of our findings. We’ll explore your employer personality, the strong themes upon which your employer proposition can be built, and your proposition itself. Together these aspects will ensure your proposition fully represents the opinions of your workforce.
Creative articulation
Many of the decisions we make are based on emotion and not logic. So we’ll look at how your employer value proposition can be articulated using creativity, a strong visual identity and the right messages. We’ll help you create a look and feel that is instantly recognisable, compelling, flexible and uniquely you.
Sharing strategy
With your proposition in place and your marketing messages nailed, we’ll help you put them in front of your target audience. We’ll research where the people you’re looking for are active, what they’re looking for and how you can meet their expectations. Everything from job boards and aggregators, to search, social, outdoor and online.