Based in Dubai, UAE, handling global PR clients, IHC is a journalist-led PR agency delivering award-winning media coverage across all media outlets for a host of industries.

A mix of unrivalled traditional media, blogger, influencer contacts across all countries and industry verticals means IHC delivers an average return on your investment of more than 30 times. That means, if you invest $1,000 in our traditional PR services, you can expect to receive a return of $30,000 in advertising equivalence and your brand elevated high above the competition.

Positive PR is proven to be three times more valuable than advertising. Our journalist-led traditional PR teams use its vast experience and contacts to maximise your media coverage and create unique content, which will position your brand above the pack. Our writing, aggressive pitching and relationships with media are the highest level and driven by ex national-level journalists and editors.

As a progressive PR agency, we take a holistic view when planning campaigns, integrating communications across platforms and disciplines to achieve potentially award-winning results for you. With powerful print, broadcast and digital media editorial; strategic delivery; quality content; impactful media relations, we deliver upon promises and ensure your reputation is managed and your brand elevated and protected.

Too many agencies are press release factories, practicing ‘passive PR’. However, being journalist-led, we pride ourselves on providing the correct information to the right media at the ideal time and having a conversation with them around your story, pitching our hit-lists and leveraging our extensive media experience. Unlike other agencies, we utilise social media accounts for pitching and engaging with key media when applicable.

We are passionate about PR and communications in all its forms, providing PR services, social media, crisis communications, strategy, consultation, and brand positioning for clients in various industries, including construction, law, facilities management, architecture, engineering, technology, real estate, retail, finance, healthcare, design, defense and many other industries.

Our PR services include:

  • PR Strategy
  • Press Releases
  • Brand Positioning
  • Feature Articles
  • Video interviews
  • Broadcasting
  • Global media
  • Media Monitoring
  • Press Conferences
  • Event PR 


PR-led integrated communications, as the plugin marketing department building brand awareness and reputation management for the multi-award winning industry leader.


All PR and content production for the global powerhouse’s extensive Middle East operations while liaising with headquarters and following stringent global brand guidelines.

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