Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips DIGITAL MARKETING: which areas do you enjoy most? you also must have your…

Agency CEO launches book for promoting any business in 2019

The CEO of a Dubai-headquartered, international marketing agency has launched an up-to-date marketing guide for anyone looking to promote their business. In challenging market conditions, business owners seeking to maximise profits while reducing costs are increasingly looking for ways to drive sales and leads, while building lasting, profitable relationships with customers. Enter Promoting Your Business…

4 career openings in Dubai with immediate start

Due to a number of recent account wins, iHC has 4 exciting positions, with potential immediate starts: All positions in the Dubai office Require candidates with English as a first language Salary dependent upon experience PR Senior Account Manager – at least 3 years’ experience, must have B2B experience; have worked agency side; client management skills…

Maintaining Content Momentum

by Ian Hainey, CEO, iHC We may all know the importance of consistent content marketing, but it’s often difficult finding the time outside of the day-to-day pressures of business to do it properly. It’s also such an expansive topic, which can make it a headache to pinpoint what exactly to do and when – never mind the potential costs…