Grant Thornton appoints IHC as UAE PR and Marketing agency

Grant Thornton UAE, one of the UAE’s leading assurance and advisory firms, has awarded its regional communications remit to Integrated Holistic Communications (IHC) following a multi-agency pitch.

With a global network of 58,000 people in member firms in over 130 countries, Grant Thornton is one of the world’s largest professional services networks of independent accounting and consulting member firms, providing assurance, tax and advisory services to privately held businesses, public interest entities and public sector bodies.

IHC will deliver strategic marketing, including: public relations, social media, design, video, content marketing and digital services for Grant Thornton UAE, which has offices in Dubai, Abu Dhabi and Sharjah.

Grant Thornton’s senior manager, clients and markets, Malin Neale, says, “We chose IHC largely due to its flexible approach to working and its team’s honest, responsive and personal approach fits well with our organisation and brand. Offering a strong strategic communications base and talented content creators, it was an easy choice to trust in their experience across multiple marketing disciplines.”

IHC’s CEO, Ian Hainey, adds, “It’s a fantastic addition to our client portfolio and bringing on board another blue-chip multinational will certainly raise the profile of our agency and help further growth.

“Our focus on business-to-business marketing and communications brings significant synergy with organisations like Grant Thornton UAE and we’ve been impressed with the organisation’s openness to bringing some more fun and life into the way the UAE offices communicate with their highly corporate audiences. Grant Thornton has been steadily growing during this period of economic recovery and we’re delighted to now be on board to help accelerate and promote its success.”

Headquartered in Dubai, IHC is a fully integrated communications agency, delivering PR, social media, content creation, virtual events and digital marketing services for clients worldwide.

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