Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.

Is your crisis communications plan in place and up to date?

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When we make fundamental changes to the way people work and how services and products will be delivered,…

iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips DIGITAL MARKETING: which areas do you enjoy most? you also must have your…

Agency CEO launches book for promoting any business in 2019

The CEO of a Dubai-headquartered, international marketing agency has launched an up-to-date marketing guide for anyone looking to promote their business. In challenging market conditions, business owners seeking to maximise profits while reducing costs are increasingly looking for ways to drive sales and leads, while building lasting, profitable relationships with customers. Enter Promoting Your Business…

4 career openings in Dubai with immediate start

Due to a number of recent account wins, iHC has 4 exciting positions, with potential immediate starts: All positions in the Dubai office Require candidates with English as a first language Salary dependent upon experience PR Senior Account Manager – at least 3 years’ experience, must have B2B experience; have worked agency side; client management skills…

Integrated Holistic Communications makes senior appointment

Dubai-based independent agency, Integrated Holistic Communications (iHC), has made a senior addition to its Dubai team with the appointment of Christina Bostock as Account Director. Bostock brings over a decade of B2B and technical marketing experience to the growing agency and has worked across real estate, oil and gas, construction and engineering industries. Prior to…