How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.

Is your crisis communications plan in place and up to date?

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When we make fundamental changes to the way people work and how services and products will be delivered,…