Brewdog achieved millions in PR value from publicity earned after dropping toy ‘fat’ cats from a helicopter in London to celebrate achieving a crowdfunding record

Where should PR feature in your marketing mix and how can you make it more disruptive and impactful? Ask global powerhouse brand, Brewdog’s founder…

“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget big competitors set aside for marketing and advertising. By pushing the boundaries of what our business could be through creative PR, we have been able…