Integrated Marketing: Finland at Expo 2020 Dubai

IHC commenced the planning and execution of Finland at Expo 2020 Dubai’s communications strategy in September 2019 after completing the website project and managing one press trip to Helsinki in August 2019.

Our overall objective was to build brand awareness of Finland, the Finland pavilion and key messages and partner companies with exceptional content on Twitter, LinkedIn, Google and through localised media content.

We positioned Finland and partner companies as industry experts with local and international media outlets, with a particular focus on circular economy and the pavilion’s main theme – ’Sharing Future Happiness’.

“I would like to thank you for our excellent cooperation – it has been a great pleasure to work with you all. Thank you again for everything you’ve done and wishing you the best and plenty of success in the future!” (Autio Pirkko, Business Finland)

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