In addition, how employees can use it as an option on the email signatures:
Why should we use WhatsApp for business?
With over 1.5bn monthly users and more than 60bn messages being sent through WhatsApp every day, how can your business afford to ignore it? More and more we are dealing with clients and entire campaigns are being organised largely using WhatsApp as a group communications tool.
Plus, messaging apps like WhatsApp have incredible engagement rates, because nearly all mobile messages are opened and read – few can ignore the unread message on the phone.
iHC’s South American team is positively buzzing about a campaign from Absolut Vodka in Argentina, where they turned to WhatsApp due to over 84 per cent of the country’s mobile phone users being on the app at the time. They held a launch party for some limited edition bottles and allocated only two invitations for the public. So how could people win? Well they had to WhatsApp a fake bouncer named Sven and convince him to get them on the list. The campaign created over a thousand items of creative user generated content, including video, images and voice notes. Check it out:
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