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The UAE’s Hospitality Race Heats Up: Why Marketing is Now the Deciding Factor

The UAE’s Hospitality Race Heats Up: Why Marketing is Now the Deciding Factor

by IanHainey | Oct 2, 2025 | Uncategorized

by Beatriz Meirelles, IHC As we head into the UAE’s crucial busy season, I find myself reflecting on how dramatically the hospitality landscape has transformed over my past decade in the industry and how fierce the competition has become. Over the past several years,...

Integrated Holistic Communications (IHC) expands hospitality offering with senior industry appointment

by IanHainey | Sep 1, 2025 | Uncategorized

Dubai, UAE – Integrated Holistic Communications (IHC) has appointed Beatriz Meirelles as its new Business Development Director, marking her return to the agency more than a decade after first working there. Meirelles previously headed the agency’s promotions...
Testimonial – Stuart Vernon, Sales Director, Triplefast Middle East/ Lonestar Group

Testimonial – Stuart Vernon, Sales Director, Triplefast Middle East/ Lonestar Group

by IHC_Admin | Jul 28, 2023 | News

IHC enabled our business to go from zero social media presence or experience on how to create and manage social media content, to a regular digital presence.  Setup and launch, creative & content creation, social media posting scheduling, and all elements of...
Time to reopen and reconnect with customers, but read the room

Time to reopen and reconnect with customers, but read the room

by IHC_Admin | May 5, 2020 | News

(article as appeared in British Business Group) “On average, increases in marketing spending during a recession have boosted financial performance throughout the year following the recession.” (Harvard Business Review) According to the Director General of Dubai’s...
Use remote working headspace as an opportunity to update your online assets

Use remote working headspace as an opportunity to update your online assets

by IHC_Admin | Mar 24, 2020 | News

As stock markets plummet, businesses are suffering,and our marketing agency has been heavily involved in helping organisationscommunicate internally and externally through the issues they are facing. While we deal with clients in sectors, such asonline retail and...
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Recent Posts

  • AI to drive 15x influencer marketing growth within a decade according to research
  • Testimonial – Phillip Weston | Gordon Brothers
  • The UAE’s Hospitality Race Heats Up: Why Marketing is Now the Deciding Factor
  • Integrated Holistic Communications (IHC) expands hospitality offering with senior industry appointment
  • Testimonial – Stuart Vernon, Sales Director, Triplefast Middle East/ Lonestar Group

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