Is your crisis communications plan in place and up to date?

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When we make fundamental changes to the way people work and how services and products will be delivered,…

Why video marketing is now a necessity, not a luxury

Ian Hainey at Dubai-based marketing agency, ih-c.com, explains how video marketing is no longer an option – it is a necessity for brands, organisations and entrepreneurs: You simply can’t afford to ignore video as a critical component of your communications strategy. The statistics are overwhelming across the board and show that, dirham for dirham, video…

iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips DIGITAL MARKETING: which areas do you enjoy most? you also must have your…

With high LinkedIn engagement and real sales leads waiting there, don’t let social media fatigue make you lazy on LinkedIn! Here are some simple tips to up your LinkedIn game

(Blog by Ian Hainey, CEO of marketing agency, iHC, with parts extracted from his Amazon bestseller, Promoting Your Business) Social media fatigue. Our brains are getting overworked thanks to all the various platforms vying for the hourly input from our consciousness. Whether B2B or B2C, there’s a growing opinion both consumers and marketers are at…

Brewdog achieved millions in PR value from publicity earned after dropping toy ‘fat’ cats from a helicopter in London to celebrate achieving a crowdfunding record

Where should PR feature in your marketing mix and how can you make it more disruptive and impactful? Ask global powerhouse brand, Brewdog’s founder…

“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget big competitors set aside for marketing and advertising. By pushing the boundaries of what our business could be through creative PR, we have been able…

Business Development Intern Wanted

iHC has an exciting sales position, with potentially lucrative rewards and an immediate start: Based out of the Dubai office Require candidates with English as a first language Commission-based Motivated to climb the career ladder, with rapid progression possible – the winning candidate will have impressive communication skills, be highly driven by sales and willing…

Blog: 2019 is the year LeadGen marketing comes to the fore, so harness the right tools to transform your sales

Here are ten top options to get you started… (by Ian Hainey, CEO, iHC) With marketing budgets around the world tightening up and those holding the purse strings requiring increased metrics, marketers and agencies are expected to prove their worth with extra evidence of RoI and solid spend justifications. But just because demands to demonstrate…