by IHC_Admin | Jan 8, 2018 | News
Bill Gates once said: “If I was down to my last dollar, I’d spend it on public relations.” And while this may be music to the ears of PR professionals, the process of choosing the best agency to spend that last dollar on can be tricky given the highly competitive...
by IHC_Admin | Apr 11, 2017 | News, PYB
Getting the PR team in the office to read the daily newspaper has proven a fruitless task. “Why will you not even have a quick flick through? It’s important to see the journalist names, the sections – enjoy and be at one with the product, which is so important...
