(the answer is: probably, yes…) (by Ian Hainey, CEO, iHC) Opinions are powerful – we can see this clearly in the dramatic rise in popularity of influencer marketing, Facebook reviews, product comparison websites, TripAdvisor and, of course, Google reviews when it comes to making purchasing choices. There are numerous ways for customers to share their…
A glowing from a reader in Bulgaria who has used Promoting Your Business 2019 to reignite their company’s social media marketing and try their hand at Google #AdWords. Promote your business better this year by clicking here: https://ih-c.com/promoting-your-business/
Here are ten top options to get you started… (by Ian Hainey, CEO, iHC) With marketing budgets around the world tightening up and those holding the purse strings requiring increased metrics, marketers and agencies are expected to prove their worth with extra evidence of RoI and solid spend justifications. But just because demands to demonstrate…
The CEO of a Dubai-headquartered, international marketing agency has launched an up-to-date marketing guide for anyone looking to promote their business. In challenging market conditions, business owners seeking to maximise profits while reducing costs are increasingly looking for ways to drive sales and leads, while building lasting, profitable relationships with customers. Enter Promoting Your Business…
SEO agencies are struggling more than ever to deliver results. Promoting your business through getting your website up the rankings is taking longer and is increasingly based upon user experience and clever content marketing. No one wants several years of slog to get their business up there at the top of Google with the competition, so…
by Ian Hainey You may have seen it, but LinkedIn recently updated its Company Pages, which has now been re-launched as LinkedIn Pages. Why is this interesting? The move is an effort to increase engagement between users and improve communication channels between brands, institutions and organisations of all sizes across its reported 30 million Pages. Here’s a quick…
by Ian Hainey The news of the termination of Google+ was met with a mixture of emotions by marketing agencies and complete disinterest by most users. Many agencies, such as ours, had been diligently publishing content for clients over an extended period of time, thanks to its (okay somewhat underwhelming) neo-SEO traffic benefits. Despite various distractions of…
by Ian Hainey, CEO, iHC We may all know the importance of consistent content marketing, but it’s often difficult finding the time outside of the day-to-day pressures of business to do it properly. It’s also such an expansive topic, which can make it a headache to pinpoint what exactly to do and when – never mind the potential costs…
Getting the PR team in the office to read the daily newspaper has proven a fruitless task. “Why will you not even have a quick flick through? It’s important to see the journalist names, the sections – enjoy and be at one with the product, which is so important for your career,” I prompt, while…
