by IHC_Admin | May 9, 2023 | News
Getting your content out to the right channels can often make or break a campaign. No matter how well thought out an innovation or activation is, not being able to target your key demographic impacts its success and does not create the awareness you were hoping for or...
by IHC_Admin | Sep 29, 2022 | News, Uncategorized
“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget that big breweries set aside for marketing and advertising. By pushing the boundaries of what beer and...
by IHC_Admin | Apr 14, 2022 | News, Uncategorized
Grant Thornton UAE, one of the UAE’s leading assurance and advisory firms, has awarded its regional communications remit to Integrated Holistic Communications (IHC) following a multi-agency pitch. With a global network of 58,000 people in member firms in over 130...
by IHC_Admin | May 5, 2020 | News
(article as appeared in British Business Group) “On average, increases in marketing spending during a recession have boosted financial performance throughout the year following the recession.” (Harvard Business Review) According to the Director General of Dubai’s...
by IHC_Admin | Apr 28, 2020 | News
Avoid these common mistakes brands make with their PR and social media content during troubled times Ian Hainey CONTRIBUTOR CEO, Integrated Holistic Communications (IHC) On March 11, 2020, the world changed when the World Health Organization declared the COVID-19...