The essential guide to newswires

The essential guide to newswires

Getting your content out to the right channels can often make or break a campaign. No matter how well thought out an innovation or activation is, not being able to target your key demographic impacts its success and does not create the awareness you were hoping for or...
Why is PR important?

Why is PR important?

“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget that big breweries set aside for marketing and advertising. By pushing the boundaries of what beer and...