by IHC_Admin | Apr 11, 2017 | News, PYB
Getting the PR team in the office to read the daily newspaper has proven a fruitless task. “Why will you not even have a quick flick through? It’s important to see the journalist names, the sections – enjoy and be at one with the product, which is so important...
by IHC_Admin | Jan 19, 2017 | News
A similar survey to last year’s Integrated Holistic Communications (IHC) poll, which found Emirates to be the UAE’s brand with the best perceived image, has been repeated this year, with the airline again coming out on top: Home-grown powerhouse, Emirates, is the most...
by IHC_Admin | Oct 5, 2016 | News
The recent Leaders in Construction UAE Summit 2016 discussed austerity topics, such as the implications of low liquidity in the industry, cash flow, uncertainty, long-term stability, payments. All a bit dreary. However, there were plenty positive quotes from industry...
by IHC_Admin | Sep 26, 2016 | News
[vc_row][vc_column][vc_column_text]Almost two years has passed since I wrote a blog about the differences between modern PR and what we now call the ‘traditional PR’ that existed when I began working in the industry around 17 years ago. My main points included:...
by IHC_Admin | May 24, 2016 | News
[vc_row][vc_column][vc_column_text] In crisis communication, it’s exceedingly rare to be able to do a side-by-side comparison of crises. Like the famous Tolstoi quote that each unhappy family is unhappy in its own way, most crises are too idiosyncratic to...
