by IanHainey | Oct 2, 2025 | Uncategorized
by Beatriz Meirelles, IHC As we head into the UAE’s crucial busy season, I find myself reflecting on how dramatically the hospitality landscape has transformed over my past decade in the industry and how fierce the competition has become. Over the past several years,...
by IanHainey | Sep 1, 2025 | Uncategorized
Dubai, UAE – Integrated Holistic Communications (IHC) has appointed Beatriz Meirelles as its new Business Development Director, marking her return to the agency more than a decade after first working there. Meirelles previously headed the agency’s promotions...
by IHC_Admin | Jun 14, 2023 | High Rise Projects, Hospital Projects, Industrial, News, Residential Projects, Retail Projects
A survey of construction professionals by the UAE’s largest business group has found an overwhelming desire for a UAE construction playbook, providing government guidance on sourcing and contracting public works projects and programmes. According to the...
by IHC_Admin | May 9, 2023 | News
Getting your content out to the right channels can often make or break a campaign. No matter how well thought out an innovation or activation is, not being able to target your key demographic impacts its success and does not create the awareness you were hoping for or...
by IHC_Admin | Sep 29, 2022 | News, Uncategorized
“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget that big breweries set aside for marketing and advertising. By pushing the boundaries of what beer and...