CONSTRUCTION INDUSTRY – tighter times means more effort required for lead generation & brand awareness

The recent Leaders in Construction UAE Summit 2016 discussed austerity topics, such as the implications of low liquidity in the industry, cash flow, uncertainty, long-term stability, payments. All a bit dreary. However, there were plenty positive quotes from industry leaders, such as: “It’s still a difficult market, but the reason we’re all here is that…

UAE residents feel Emirates has the best brand image

Emirates has by far the best brand image in the UAE according to research carried out by Dubai-based integrated communications agency IHC. According to the YouGov survey of over a thousand UAE residents, asked which brands they feel has the best image in the country, 43% chose Emirates, with competitor, Etihad, coming in second with…