Marketing Business Development Executive Wanted
IHC has an exciting marketing sales position, with potentially lucrative rewards and an immediate start: Based out of the Dubai officeRequire candidates with English as a first languageLargely commission-basedPackage and hours negotiable Do you have experience winning...
Time to reopen and reconnect with customers, but read the room
While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.
Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.
How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)
When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.
Use remote working headspace as an opportunity to update your online assets
As stock markets plummet, businesses are suffering, and our marketing agency has been heavily involved in helping organisations communicate internally and externally through the issues they are facing. While we deal with clients in sectors, such as online retail and...
Is your crisis communications plan in place and up to date?
March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When...
Why video marketing is now a necessity, not a luxury
Ian Hainey at Dubai-based marketing agency, ih-c.com, explains how video marketing is no longer an option – it is a necessity for brands, organisations and entrepreneurs: You simply can’t afford to ignore video as a critical component of your communications strategy....
iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips...
A year until EXPO 2020 Dubai – is your marketing plan in place?
October 20, 2019 marks exactly a year until EXPO 2020 Dubai. Maximise your brand’s impact ‘connecting minds and creating the future’ at Expo 2020 Dubai by planning your communications strategy now. It is nearly 2020 and with the months quickly counting down towards...
With high LinkedIn engagement and real sales leads waiting there, don’t let social media fatigue make you lazy on LinkedIn! Here are some simple tips to up your LinkedIn game
(Blog by Ian Hainey, CEO of marketing agency, iHC, with parts extracted from his Amazon bestseller, Promoting Your Business) Social media fatigue. Our brains are getting overworked thanks to all the various platforms vying for the hourly input from our consciousness....