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The UAE’s Hospitality Race Heats Up: Why Marketing is Now the Deciding Factor

The UAE’s Hospitality Race Heats Up: Why Marketing is Now the Deciding Factor

by IanHainey | Oct 2, 2025 | Uncategorized

by Beatriz Meirelles, IHC As we head into the UAE’s crucial busy season, I find myself reflecting on how dramatically the hospitality landscape has transformed over my past decade in the industry and how fierce the competition has become. Over the past several years,...

Integrated Holistic Communications (IHC) expands hospitality offering with senior industry appointment

by IanHainey | Sep 1, 2025 | Uncategorized

Dubai, UAE – Integrated Holistic Communications (IHC) has appointed Beatriz Meirelles as its new Business Development Director, marking her return to the agency more than a decade after first working there. Meirelles previously headed the agency’s promotions...

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