Time to reopen and reconnect with customers, but read the room
While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.
Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.