A high-level communicator with a focus on deadlines, creativity and growth, Sariya is a Jordanian graduate of the University of South Africa and the full-time IHC resource working across Initial Saudi Group. 

With over 20 years of experience, Sariya is a seasoned copywriter and marketing strategist with a proven track record of delivering exceptional results and a high ROI. His expertise lies in crafting compelling content and strategies that drive revenue growth.

Something of a “growth hacker”, he has a past record of elevating clients’ sales figures from under four digits to an impressive SAR 22,500,000. He has collaborated with cross-functional teams to ensure brand consistency across all communication channels.

Sariya has spearheaded the development of marketing copy and content strategy, working with cross-functional teams to ensure brand consistency across all communication channels. He specialises in generating remarkable results by developing and applying agile marketing strategies deeply rooted in continuous experimentation to accumulate success and address the three core pillars of growth: acquisition, activation, and retention.