by Alexandra Williams, iHC As an integrated communications agency, we’re big believers in the power of a strong story. Our monthly PR activity for clients is often built around a main story or angle we’ll push through media, influencer, social and digital channels....
Getting the PR team in the office to read the daily newspaper has proven a fruitless task. “Why will you not even have a quick flick through? It’s important to see the journalist names, the sections - enjoy and be at one with the product, which is so important for...
A similar survey to last year’s Integrated Holistic Communications (IHC) poll, which found Emirates to be the UAE’s brand with the best perceived image, has been repeated this year, with the airline again coming out on top: Home-grown powerhouse, Emirates, is the most...
The recent Leaders in Construction UAE Summit 2016 discussed austerity topics, such as the implications of low liquidity in the industry, cash flow, uncertainty, long-term stability, payments. All a bit dreary. However, there were plenty positive quotes from industry...
[vc_row][vc_column][vc_column_text]Almost two years has passed since I wrote a blog about the differences between modern PR and what we now call the ‘traditional PR’ that existed when I began working in the industry around 17 years ago. My main points included:...
[vc_row][vc_column][vc_column_text] In crisis communication, it's exceedingly rare to be able to do a side-by-side comparison of crises. Like the famous Tolstoi quote that each unhappy family is unhappy in its own way, most crises are too idiosyncratic to compare them...
[vc_row][vc_column][vc_column_text]Excellent piece by Sindhu Nair, Managing Editor at Oryx Publishing and Advertising, who spoke with MediaSource about the company’s flagship news and business monthly Qatar Today, what she finds compelling in a pitch, and how PRs can...
Emirates has by far the best brand image in the UAE according to research carried out by Dubai-based integrated communications agency IHC. According to the YouGov survey of over a thousand UAE residents, asked which brands they feel has the best image in the country,...
So your organisation is doing some great things right now, or you are spending a healthy budget on activities or activations. You understand the need to communicate what you are doing to the right audience and have invested time in recruiting the right communications...
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