A similar survey to last year’s Integrated Holistic Communications (IHC) poll, which found Emirates to be the UAE’s brand with the best perceived image, has been repeated this year, with the airline again coming out on top: Home-grown powerhouse, Emirates, is the most positively perceived brand in the UAE yet again, according to the 2016…Details
CONSTRUCTION INDUSTRY – tighter times means more effort required for lead generation & brand awareness
The recent Leaders in Construction UAE Summit 2016 discussed austerity topics, such as the implications of low liquidity in the industry, cash flow, uncertainty, long-term stability, payments. All a bit dreary. However, there were plenty positive quotes from industry leaders, such as: “It’s still a difficult market, but the reason we’re all here is that…Details
As part of DMCC’s knowledge series, IHC took a packed audience through case studies on how modern, integrated PR has become much more powerful and how agencies can drive true value to businesses through the holistic approach to communications, for any budgets.
Emirates has by far the best brand image in the UAE according to research carried out by Dubai-based integrated communications agency IHC. According to the YouGov survey of over a thousand UAE residents, asked which brands they feel has the best image in the country, 43% chose Emirates, with competitor, Etihad, coming in second with…Details
So your organisation is doing some great things right now, or you are spending a healthy budget on activities or activations. You understand the need to communicate what you are doing to the right audience and have invested time in recruiting the right communications agency to deliver regular PR and social media with a sprinkle…Details