Time to reopen and reconnect with customers, but read the room

While some countries, such as the UAE, haven’t been hit as hard by the pandemic as others, it’s still prudent to recognise the fear and apprehension that many people still feel. Your reopening marketing strategy shouldn’t appear to gloss over what’s happening. Allude to ways your organisation is addressing the situation and doing things differently with empathy and and respectfully in a way that keeps people safe in the wake of Coronavirus.

Reset, restart, reach out – but read the room, as you look with positivity into your reopening marketing strategy and create engaging content that resonates with your audience and aligns perfectly with your new business objectives.

How Not To Communicate In The Wake Of A Crisis (Entrepreneur.com)

When we make fundamental changes to the way people work and how services and products are delivered, the resulting uncertainty requires a commensurate escalation in the internal and external communications of the business. How businesses communicate with their employees, customers, suppliers, and the wider industry must be approached strategically, transparently, and, above all, with empathy, while at all times protecting one of the most important elements of any organization– its reputation.

Is your crisis communications plan in place and up to date?

March 11, 2020, was the day Coronavirus was officially declared a pandemic by the World Health Organization. Since then, the number of organisations making major structural decisions to protect their workforces and financial stability has escalated dramatically. When we make fundamental changes to the way people work and how services and products will be delivered,…

Why video marketing is now a necessity, not a luxury

Ian Hainey at Dubai-based marketing agency, ih-c.com, explains how video marketing is no longer an option – it is a necessity for brands, organisations and entrepreneurs: You simply can’t afford to ignore video as a critical component of your communications strategy. The statistics are overwhelming across the board and show that, dirham for dirham, video…

iHC has 5 x 3-month Paid Intern Positions: PR; Social Media; Video Production; Digital Marketing; Events POSITIONS PR: we need examples of your excellent English writing SOCIAL MEDIA: show how obsessed you are with social VIDEO PRODUCTION: send us over your clips DIGITAL MARKETING: which areas do you enjoy most? you also must have your…

With high LinkedIn engagement and real sales leads waiting there, don’t let social media fatigue make you lazy on LinkedIn! Here are some simple tips to up your LinkedIn game

(Blog by Ian Hainey, CEO of marketing agency, iHC, with parts extracted from his Amazon bestseller, Promoting Your Business) Social media fatigue. Our brains are getting overworked thanks to all the various platforms vying for the hourly input from our consciousness. Whether B2B or B2C, there’s a growing opinion both consumers and marketers are at…

Brewdog achieved millions in PR value from publicity earned after dropping toy ‘fat’ cats from a helicopter in London to celebrate achieving a crowdfunding record

Where should PR feature in your marketing mix and how can you make it more disruptive and impactful? Ask global powerhouse brand, Brewdog’s founder…

“We didn’t have a big budget as a startup business, and effective, engaging PR has been the best way for us to get noticed for a fraction of the budget big competitors set aside for marketing and advertising. By pushing the boundaries of what our business could be through creative PR, we have been able…

Business Development Intern Wanted

iHC has an exciting sales position, with potentially lucrative rewards and an immediate start: Based out of the Dubai office Require candidates with English as a first language Commission-based Motivated to climb the career ladder, with rapid progression possible – the winning candidate will have impressive communication skills, be highly driven by sales and willing…