Dubai-based IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch.
Travelex is the world’s leading specialist in foreign exchange, with 39 years of experience and 1,450 stores, trading in more than 80 currencies and making tens of millions of transactions annually.
The Middle East is a key market for Travelex as, according to the United Nations World Travel Organisation, by 2030 there will be 81 million outbound Middle Eastern travellers, who spend more and holiday for longer than anyone else.
IHC is tasked initially with strategic PR, before including the full social media marketing remit, to raise general brand awareness across the gulf countries for Travelex through generating and driving powerful and creative news and features content.
Ian Hainey, IHC’s managing director, said: “A client of Travelex’s magnitude is the cherry on the top of a number of fantastic client wins for our PR team in 2015. We’re absolutely delighted to have won a hard-fought pitch to land this exciting regional account. Most of us have exchanged money at some point and we are now placed to give fantastic insight from the market leader on all manner of currency topics, which can often have a real influence on our lives through personal, business and travel decisions.
“Travelex was attracted to IHC’s creative and strategic approach and we will ensure the team, as always, delivers on the promises we set out in our integrated campaign. Now we are focused upon repaying the faith of Travelex choosing an ambitious upcoming agency over some of the bigger players in the industry.”
Megan Landauro Travelex’s Global PR Manager, said: “We chose IHC as they’re clearly an agency in tune with what today’s media want and need. Their straight talking, honest and non-patronising approach makes them the perfect fit for our team and brand. The entire IHC team is highly experienced across many disciplines, which is really important for us as it means they can provide well-rounded and informed counsel.”
IHC is an integrated communications agency, delivering PR, digital and experiential marketing through operations in Dubai and London.