Dubai-founded PR and activation agency IHC has landed in the UK to meet its ever-increasing client demands. IHC’s journalistic-led and integrated PR model has been a winning formula, seeing it win major accounts with international brands, including: Air Miles, Aimia, Bosch, Hilton, Rentokil and Mercedes-Benz.
Managing Director of IHC, Ian Hainey, said:
“The agency has been a huge success in Dubai and our clients continue to be impressed by our determination to deliver a first class, integrated approach to communications. Our global client list meant it was only a matter of time before the agency expanded and the next natural location was in the business heart of the Europe. We want to bring our experience and ethos to all our EMEA clients and we feel the opening of the London office will help us deliver a strong offering in both countries.”
The integrated communications agency, which operates across consumer, lifestyle and sport sectors was established in Dubai four years ago by Ian. With over 15 years PR and journalism experience and as a UK national award winner for the ‘Best Planned PR Campaign’ Ian created IHC with the intention to consistently deliver and surpass clients’ expectations.
IHC London offers a bespoke approach to client communications, tailoring each strategy to produce measurable results. Its services include PR, experiential and content generation, replicating the integrated formula that has helped the agency grow quickly in the Gulf.
Naomi Mills will run the London office in her new position as Director. Naomi, who is a former journalist having worked for multiple news desks across the UK and as an online producer at Sky News, recently left her post in London-based sports PR and crisis communications agency, Henman Communications, to join the IHC team.
“It’s such an exciting time to be joining IHC and the agency’s track record and client list is impressive. I’ve never been one for status quo and IHC’s vibrant and intelligent approach to communications fits perfectly with my own. I’m also delighted to be expanding the agency’s sport-specific focus and with the team I now have supporting me I believe we will be able to provide an exceptional experience for all our clients.”
“Appointing Naomi was an easy decision as her contacts and understanding of the media is outstanding and her grounding in journalism tallies what we believe clients like about our agency. I have no doubt with her driving our integrated services in London, we will be able to strengthen our client offering and make our mark here.”