Yellow Hat

Launching a well-known Asian brand into the Middle East

Tasked with the launch of this automotive accessories company in Dubai, Yellow Hat is number one in some Asian countries, but relatively unknown in the Middle East.

We created all launch collaterals and executed the media launch event with excellent attendance from motoring and retail publications.

Through a sustained PR campaign, Yellow Hat was also publicised through mainstream and specialist motoring publications.

Strategy

Execution

Outcome