Valvoline

Promoting new products through new channels

One of the world’s largest retail motor oil companies, IHC is employed on a project basis to promote new products through PR channels and also through experiential crane activations. For instance, a new motor oil was launched at a race track and IHC attracted over 20 media to the event while also organising promotional staff and turnkey management of the track day.

On top of the well received hospitality and goodwill of the event, widespread media coverage through motoring and mainstream media resulted from the intensive media relations activities.

Strategy

Execution

Outcome