Task: was tasked with forming and mentoring an integrated communications team to increase awareness and user numbers. The primary objective was to generate quality online and traditional PR coverage across business, technology and sport sectors to facilitate the fast-growth required by the tech start-up. This included establishing and managing social media and promotions teams.
Approach: A truly integrated approach of PR, social media, celebrity engagement, influencer strategy, content production and digital advertising was established, with the team following a fluid, tailored strategy to hit the social network’s core audience. Global publicity and advanced digital marketing methods helped the startup maximise its marketing budget through the use of a multitude of below-the-line methods complementary to this exciting, young and dynamic organisation. Negotiated with celebrities and signed Cristiano Ronaldo
Results: The Sport Social Network is tipped to be the next big thing by experts in the business, with consistent coverage across the top tier of global media and a strong presence in the digital sphere. Sportlobster’s user numbers increased from 12,800 to over 500,000 during the eight-month project directing global communications and has since then continued to grow exponentially – approaching 3m users.
Cutting-edge Integrated Global Digital Marketing
Launch App & Growing Users to Millions
Benefit from the priceless lessons learned through this high profile Social Media Network launch, multi-million dollar brand awareness and user acquisition campaign, which redefined the model for advance digital marketing. The figures speak for themselves and use of arguably the most influential sports celebrity on the planet as a communications tool is a incredible case study.