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Mercedes Benz

A flawless unveiling

IHC Events provided turnkey event management of the launches of the Mercedes S-Class Coupe and A45 AMG & S63 AMG. Each viewed by hundreds of spectators and global motoring media required flawless unveiling of these elite luxury vehicles. Feedback from the client was exemplary, with the client heralding the launches as “Everything went absolutely perfect – probably the best car launches we have done and with short turn around times – thank you.”

Strategy

Execution

Outcome