Local Harvest

A highly visible first year launch

Create awareness of locally grown produce being launched and rolled out for the entire country by this government organisation – from over 10,000 farms.

Full strategic communications plan devised and activated, including Messaging, PR, Social Media, Event/stand activations, branding, in-store promoters and merchandising.

Local Harvest has enjoyed a highly visible first year launch, encapsulating all elements of the marketing mix, including widespread PR coverage; successful integration into the major supermarkets and an active Facebook page of over 4,000; this has also involved some crisis management consultancy when required.

Strategy

Execution

Outcome