Franklin Covey

Awareness for the world’s largest leadership training company

The world’s largest leadership training company, IHC was tasked with creating an awareness campaign for its various products and services, which appeal to global Human Resources companies.

On top of the the strategic PR and media awareness campaign designed to target the HR decision makers of various industries; IHC also Helped conceptualise and create an HR think tank called The Knowledge Cafe, which hoped to be an exclusive invite-only opportunity to position Franklin Covey as the thought leaders in the industry.

The Knowledge Cafe forum is fully subscribed when it is run every two months, with a lengthy waiting list now in place. Through clever choice of speakers and topics, Franklin Covey also attaches itself to powerful PR that is generated by the leading lights in the industry taking part.

Strategy

Execution

Outcome