Bosch

Gravitating Towards Thought Leadership

Asked to devise a year-long awareness campaign that can promote a domestic appliances giant, regarded as a challenge to due to the functional nature of the products – and draw attention to its environmentally advanced products in the meantime.

A multi faceted campaign was created, named ‘Green Star’ and executed, including PR; a monthly schools roadshow, radio campaign, social media creation & management and various levels of partner working.

The Green Star schools roadshow delivered key messages to several thousand children across several schools and each time ensuring these messages were carried home. This helped gravitating Bosch to a thought leadership level, millions were exposed to the PR and promotional elements of the awareness campaign, with a highly subscribe radio competition utilising creative and engaging scripts. The highly engaged Facebook page.

Strategy

Execution

Outcome