Air Miles

Strategic use of regular corporate and consumer media relations

One of IHC’s long term clients, we handle all PR and other regular multi-city activations for this highly visible consumer-facing regional loyalty programme, which boasts over 1.2 million members and thousands of partners.

Strategic use of regular corporate and consumer media relations; social media and in-store activations, including promoters and mystery shoppers and collaborative communications with Air Miles both incumbent and new high-street retail partners

IHC has helped increase the visibility of Air Miles, including building of the brand’s social media, with its Facebook page rising to over 11,000 users, without the use of Facebook ads. Also, with the importance of members and the consumer-facing nature of the brand there have been some important policy announcements, which IHC has supported from as a consultant from a reputation management perspective

Strategy

Execution

Outcome