AIMIA

Exceptional levels of coverage

Aimia is the world’s biggest loyalty provider and a global leader in the industry. Due to the confidence of work carried out by Air Miles IHC has been tasked with the PR and social media for large Aimia sponsored global marketing conferences

Through strategic PR, media RSVP management; journalist-led press releases and high level media management IHC has attracted an unprecedented number of media to the global conferences it has been involved in. Coverage has also been at exceptional levels in terms of content and volume, raising the bar for media exposure at the corporate events and across languages.

Strategy

Execution

Outcome