A&E

A relationship built on trust

A powerhouse beverages supplier, A&E has a number of brands under its Middle East umbrella, with most trusting IHC to manage its alcohol promotions, providing promoters and supporting on activations across top brands, including: Stella Artois, Johnnie Walker, Jagermeister, Guinness, Captain Morgan, Ciroc and many more.

Strategy

Execution

Outcome