Benefit from the priceless lessons learned through this high profile Social Media Network launch, multi-million dollar brand awareness and user acquisition campaign, which redefined the model for advance digital marketing. The figures speak for themselves and use of arguably the most influential sports celebrity on the planet as a communications tool is a incredible case study.
Regularly our media generation for Zurich is so powerful that it sets the news agenda for the entire country. The research, studies and surveys released affect communities and everyday life, which mean they are not only incredibly interesting, but important social indicators and spark debate and engagement from millions of residents.
It’s not always about generating as much coverage as possible. For certain clients. it is very much quality and targeting above quantity. None more so than the PR work we do for legal powerhouse KWM. One of the world’s biggest law firms has much to say on the market, but it’s our job to ensure the right thing is released at the correct times in order to protect reputations, while we help build the brand across the Middle East.
The only thing better for us than running fully integrated campaigns across PR, social media channels and online advertising – is doing this for a truly awe-inspiring global leader like Architectural giants – Perkins + Will. Holders of the Best Large Architectural Firm in the Middle East award, impressive design is no problem from this client. IHC takes great pride in ensuring both a wide and targeted audience sees the amazing work produced by the talented team.
A project management and cost consultancy that’s making great strides in the UAE, through PR+ IHC has helped this client become more visible among its decision makers and convey consistent messages about what distinguishing them from competitors.
Jamba Juice is a delicious example of IHC launching a global market regionally. Through an effective Influencer strategy and some exceptional PR work, we launched the first of the outlets in a tricky location at Yas Mall, to great fanfare and fantastic coverage across digital and other influential media.
Being the journalists acting for some of the World’s top brands, we can create stories that not only are read, but become top of the news agenda, such as with Travelex. Our travel stories regularly set the day’s news agenda and get the region talking about travel issues and currency topics. Just ask and we’ll take you through some of the stories – you’ve probably already heard some..
An incredibly successful long term PR client is the wonderful British Veterinary Hospital, which has locations in Dubai. Not a clinic but a comprehensive hospital for the city’s cherished animals, public interest stories always prove popular and our Facebook competitions are renowned for phenomenal engagement levels.
An example of how we can generate and keep the publicity machine rolling is the fantastic coverage we have created and continue to create for the Emirati author – Daawy. Having appeared across TV, print and online publications, including a public book launch, we now coordinate the upcoming author’s book signing and educational tours of schools across the country.
Sports marketing is one of our favourite sectors. For example, not only did we launch and promote the first Abu Dhabi F1, but we also launched and promoted the UAE’s first UFC GYM, to incredible success, when it filled its membership quota within only a few months of opening. IHC provides PR and digital support that packs a punch and leaves competitors fighting for air.