Blog: 2019 is the year LeadGen marketing comes to the fore, so harness the right tools to transform your sales

Here are ten top options to get you started… (by Ian Hainey, CEO, iHC) With marketing budgets around the world tightening up and those holding the purse strings requiring increased metrics, marketers and agencies are expected to prove their worth with extra evidence of RoI and solid spend justifications. But just because demands to demonstrate…

Agency CEO launches book for promoting any business in 2019

The CEO of a Dubai-headquartered, international marketing agency has launched an up-to-date marketing guide for anyone looking to promote their business. In challenging market conditions, business owners seeking to maximise profits while reducing costs are increasingly looking for ways to drive sales and leads, while building lasting, profitable relationships with customers. Enter Promoting Your Business…

Blog: okay so Google+ will be no more, but is it really a negative with Google Posts around?

by Ian Hainey The news of the termination of Google+ was met with a mixture of emotions by marketing agencies and complete disinterest by most users. Many agencies, such as ours, had been diligently publishing content for clients over an extended period of time, thanks to its (okay somewhat underwhelming) neo-SEO traffic benefits. Despite various distractions of…

Maintaining Content Momentum

by Ian Hainey, CEO, iHC We may all know the importance of consistent content marketing, but it’s often difficult finding the time outside of the day-to-day pressures of business to do it properly. It’s also such an expansive topic, which can make it a headache to pinpoint what exactly to do and when – never mind the potential costs…