Instagram continues global advertising rollout

by Ian Hainey, MD of integrated communications agency – IHC It’s the pictorial oasis of calm, far from the barrage of banter of Twitter and Facebook, where often-commercialised information is forced upon you, but alas the time has come for Instagrammers to begin paying back the $1billion it was bought for. Some adverts for various…

INSTAGRAM YOUR BRAND

A frivolous app for pictures it is not, as the team at IHC has been increasingly delivering success for clients in terms of leads, engagement and quick follower growth through the colourful world of Instagram.   An open forum for picture sharing, rather than the more private network of Facebook; Instagram is carving a niche for marketers to deliver success for brands…

SNAP BUDGETS FOR PHOTOGRAPHY CAN BE A FALSE ECONOMY

(by Ian Hainey, Managing Director, IHC) The relationship between the public relations profession and photography has always been somewhat difficult and often factious, and things need to change for the good of everyone concerned. PR agencies are paid to elevate the profile of clients and their activities and loading up with a healthy communications budget…

Sailing with style – IHC floats Bespoke tailors yacht party to key media

IHC recently hosted some of the UAE’s top fashion and lifestyle media as new agency client and leading Dubai tailors Bespoke launched the latest Ermenegildo Zegna collection of men’s fabrics and suits at an exclusive event held at the Park Hyatt Dubai. Sixty select guests were invited to the Italian-themed event to enjoy a four-course meal, Bespoke tailoring demonstrations and to…

IHC wins with Beach Polo PR

IHC was named the official PR partner for the recent Julius Baer Beach Polo Cup Dubai 2014 presented by Cadillac. In its efforts to promote the event, IHC secured over Dh50 million worth of PR coverage in the month leading up to the event, during and in post event coverage. Media outlets secured to cover…