Thought Leadership – success through speaking with authority

Increasingly our PR team is being approached by proactive, ambitious individuals – highly successful in their field – who feel they have something important to speak with authority on. From the founding COO of the DFSA giving his perspective on Emiratisation in Gulf News, the celebrity chef Martha Stewart’s opinions in The National, a renowned plastic surgeon, to…

Google-mageddon?

By Grant King, Digital Marketing Director, IHC Dubai Some online marketers have referred to this month as “Google-mageddon” for many website owners. This may be a slight over-reaction, but it is certainly one of the single largest changes Google has made in recent years to its Search Englne Optimisation (SEO) algorithmic requirements. If your website…

Instagram continues global advertising rollout

by Ian Hainey, MD of integrated communications agency – IHC It’s the pictorial oasis of calm, far from the barrage of banter of Twitter and Facebook, where often-commercialised information is forced upon you, but alas the time has come for Instagrammers to begin paying back the $1billion it was bought for. Some adverts for various…

INSTAGRAM YOUR BRAND

A frivolous app for pictures it is not, as the team at IHC has been increasingly delivering success for clients in terms of leads, engagement and quick follower growth through the colourful world of Instagram.   An open forum for picture sharing, rather than the more private network of Facebook; Instagram is carving a niche for marketers to deliver success for brands…

SNAP BUDGETS FOR PHOTOGRAPHY CAN BE A FALSE ECONOMY

(by Ian Hainey, Managing Director, IHC) The relationship between the public relations profession and photography has always been somewhat difficult and often factious, and things need to change for the good of everyone concerned. PR agencies are paid to elevate the profile of clients and their activities and loading up with a healthy communications budget…

Sailing with style – IHC floats Bespoke tailors yacht party to key media

IHC recently hosted some of the UAE’s top fashion and lifestyle media as new agency client and leading Dubai tailors Bespoke launched the latest Ermenegildo Zegna collection of men’s fabrics and suits at an exclusive event held at the Park Hyatt Dubai. Sixty select guests were invited to the Italian-themed event to enjoy a four-course meal, Bespoke tailoring demonstrations and to…