UAE residents feel Emirates has the best brand image

Emirates has by far the best brand image in the UAE according to research carried out by Dubai-based integrated communications agency IHC. According to the YouGov survey of over a thousand UAE residents, asked which brands they feel has the best image in the country, 43% chose Emirates, with competitor, Etihad, coming in second with…

Does the shoe fit you? – Lifestyle/ Consumer PR wanted

Award-winning PR agency, IHC, is looking for a motivated Lifestyle PR specialist to help drive and expand consumer accounts within the Dubai office. The winning candidate will be able to tick the following boxes: ✔ Impressive PR agency experience at Account Director level ✔ Exceptional lifestyle/ consumer PR credentials ✔ Fearless business development skills and…

Thought Leadership – success through speaking with authority

Increasingly our PR team is being approached by proactive, ambitious individuals – highly successful in their field – who feel they have something important to speak with authority on. From the founding COO of the DFSA giving his perspective on Emiratisation in Gulf News, the celebrity chef Martha Stewart’s opinions in The National, a renowned plastic surgeon, to…

Google-mageddon?

By Grant King, Digital Marketing Director, IHC Dubai Some online marketers have referred to this month as “Google-mageddon” for many website owners. This may be a slight over-reaction, but it is certainly one of the single largest changes Google has made in recent years to its Search Englne Optimisation (SEO) algorithmic requirements. If your website…