Does the shoe fit you? – Lifestyle/ Consumer PR wanted

Award-winning PR agency, IHC, is looking for a motivated Lifestyle PR specialist to help drive and expand consumer accounts within the Dubai office. The winning candidate will be able to tick the following boxes: ✔ Impressive PR agency experience at Account Director level ✔ Exceptional lifestyle/ consumer PR credentials ✔ Fearless business development skills and…

Thought Leadership – success through speaking with authority

Increasingly our PR team is being approached by proactive, ambitious individuals – highly successful in their field – who feel they have something important to speak with authority on. From the founding COO of the DFSA giving his perspective on Emiratisation in Gulf News, the celebrity chef Martha Stewart’s opinions in The National, a renowned plastic surgeon, to…

Google-mageddon?

By Grant King, Digital Marketing Director, IHC Dubai Some online marketers have referred to this month as “Google-mageddon” for many website owners. This may be a slight over-reaction, but it is certainly one of the single largest changes Google has made in recent years to its Search Englne Optimisation (SEO) algorithmic requirements. If your website…

Instagram continues global advertising rollout

by Ian Hainey, MD of integrated communications agency – IHC It’s the pictorial oasis of calm, far from the barrage of banter of Twitter and Facebook, where often-commercialised information is forced upon you, but alas the time has come for Instagrammers to begin paying back the $1billion it was bought for. Some adverts for various…

INSTAGRAM YOUR BRAND

A frivolous app for pictures it is not, as the team at IHC has been increasingly delivering success for clients in terms of leads, engagement and quick follower growth through the colourful world of Instagram.   An open forum for picture sharing, rather than the more private network of Facebook; Instagram is carving a niche for marketers to deliver success for brands…