Being the journalists acting for some of the World’s top brands, we can create stories that not only are read, but become top of the news agenda, such as with Travelex. Our travel stories regularly set the day’s news agenda and get the region talking about travel issues and currency topics. Just ask and we’ll take you through some of the stories – you’ve probably already heard some..
Sometimes telling people is not enough – we need to create an event to accompany the PR and social media marketing activity, such as the multi-faceted launch of Burger Fuel’s new menu – ensuring hundreds of thousands of potential customers know about it, then inviting them along to a party to celebrate. Media, bloggers and partners enjoyed an evening of music, graffiti, competitions and free fun to mark this important occasion for the distinctive brand.
An incredibly successful long term PR client is the wonderful British Veterinary Hospital, which has locations in Dubai. Not a clinic but a comprehensive hospital for the city’s cherished animals, public interest stories always prove popular and our Facebook competitions are renowned for phenomenal engagement levels.
An example of how we can generate and keep the publicity machine rolling is the fantastic coverage we have created and continue to create for the Emirati author – Daawy. Having appeared across TV, print and online publications, including a public book launch, we now coordinate the upcoming author’s book signing and educational tours of schools across the country.
Sports marketing is one of our favourite sectors. For example, not only did we launch and promote the first Abu Dhabi F1, but we also launched and promoted the UAE’s first UFC GYM, to incredible success, when it filled its membership quota within only a few months of opening. IHC provides PR and digital support that packs a punch and leaves competitors fighting for air.
Our long term retained client, Midcom is a telecommunications powerhouse, based in the UAE and operating across the Middle East and Africa. Handling its integrated communications remit, from social media pages, to targeted PR and international news stories, there is a perfect synergy between the forward thinking and dynamic organisations.
Delivering products to over 100 of the region’s top lifestyle media and influencers, the results are incredible in terms of widespread and targeted coverage reaching millions of the jewellery brand’s target audience with priceless editorialised content and giveaways.
Delivered by a working broadcast news presenter, cameraman and PR Director, this one day intensive course is unique in the market