Getting the PR team in the office to read the daily newspaper has proven a fruitless task. “Why will you not even have a quick flick through? It’s important to see the journalist names, the sections – enjoy and be at one with the product, which is so important for your career,” I prompt, while…
Benefit from the priceless lessons learned through this high profile Social Media Network launch, multi-million dollar brand awareness and user acquisition campaign, which redefined the model for advance digital marketing. The figures speak for themselves and use of arguably the most influential sports celebrity on the planet as a communications tool is a incredible case study.
A similar survey to last year’s Integrated Holistic Communications (IHC) poll, which found Emirates to be the UAE’s brand with the best perceived image, has been repeated this year, with the airline again coming out on top: Home-grown powerhouse, Emirates, is the most positively perceived brand in the UAE yet again, according to the 2016…
CONSTRUCTION INDUSTRY – tighter times means more effort required for lead generation & brand awareness
The recent Leaders in Construction UAE Summit 2016 discussed austerity topics, such as the implications of low liquidity in the industry, cash flow, uncertainty, long-term stability, payments. All a bit dreary. However, there were plenty positive quotes from industry leaders, such as: “It’s still a difficult market, but the reason we’re all here is that…
Regularly our media generation for Zurich is so powerful that it sets the news agenda for the entire country. The research, studies and surveys released affect communities and everyday life, which mean they are not only incredibly interesting, but important social indicators and spark debate and engagement from millions of residents.
It’s not always about generating as much coverage as possible. For certain clients. it is very much quality and targeting above quantity. None more so than the PR work we do for legal powerhouse KWM. One of the world’s biggest law firms has much to say on the market, but it’s our job to ensure the right thing is released at the correct times in order to protect reputations, while we help build the brand across the Middle East.
The only thing better for us than running fully integrated campaigns across PR, social media channels and online advertising – is doing this for a truly awe-inspiring global leader like Architectural giants – Perkins + Will. Holders of the Best Large Architectural Firm in the Middle East award, impressive design is no problem from this client. IHC takes great pride in ensuring both a wide and targeted audience sees the amazing work produced by the talented team.
A project management and cost consultancy that’s making great strides in the UAE, through PR+ IHC has helped this client become more visible among its decision makers and convey consistent messages about what distinguishing them from competitors.
Jamba Juice is a delicious example of IHC launching a global market regionally. Through an effective Influencer strategy and some exceptional PR work, we launched the first of the outlets in a tricky location at Yas Mall, to great fanfare and fantastic coverage across digital and other influential media.