On October 20, 2020, the doors of Expo 2020 Dubai will open, welcoming and connecting more than 25 million visitors from 180 countries, making Expo 2020 an unmissable branding opportunity for countries and companies alike.
Many of the world’s most aspirational brands have already made huge investments and are already planning to take advantage of the opportunities which Expo 2020 Dubai will offer:
- Access new and emerging markets
- Earn a share of US$100 billion in new contracts
- Showcase countries and brands USPs
- Collaborate with new partners
We understand countries have a budget, most of which will have been allocated to the pavilion build. With such vast investments being poured into each country’s participation, it is absolutely crucial to consider your investment into your marketing roll-out plan to ensure visibility while you are here. Many participants will understand the potential Expo 2020 Dubai offers their business, but struggle to find the time and resources to appropriately execute.
If you are the appointed Commissioner General with a presence at Expo2020 Dubai and have not had the good fortune to have already launched your marketing plan, now is the time you need to act.
Countries and businesses are already thinking about how to make the most of the marketing opportunity with clearer budgets now available to them. Many countries have already set-up a website specific to the expo and are aligning with expo themes, providing awareness and a brand platform to launch from before, during and after Expo 2020 gaining real traction. Aligning this with customer and client exposure means that these activities are happening across the media and social media, in workshops, conferences and mega-events today.
If you have not launched your marketing plan, there is still time. We have laid it out by creating a handy infographic (above) to see a clearly defined roll-out plan designed to get you Expo 2020 Dubai ready, as well as creating a lasting brand image to carry you beyond the expo and cement your investment into the MENA region.
iHC understands the MENA market and how to properly communicate your messages across the right channels to drive ROI from your Expo 2020 investment. We provide a fully integrated service scope, enabling you to hand the company awareness and business development over to the experts, while you focus on the day-to-day work still necessary for a successful expo.
We already have timelines in place for other participating countries and companies and the months are closing in to make the most of such important investments from a communications perspective.
Did you manage to read our 10 Marketing Tips to Get Expo-Ready, we released last year? Click here
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